Who are we?
John C. Mansfield
John is the original founder of 5R and brings 24 years of corporate automotive experience in product development, engineering and project management. In leading roles for BMW, Mercedes-Benz and DENSO he’s managed various large projects to develop and launch groundbreaking products and services. John’s has a long and successful track record for bringing new and emerging technologies to market.
John earned his Associates degree (A.A.S.) from SUNY Farmingdale, through their widely recognized (and A.B.E.T. accredited) automotive engineering program. He then continued to SUNY Polytechnic and obtained his Bachelors (B.S.) in Mechanical Engineering Technology. In his final year of University, John secured an engineering internship at BMW of North America. In 1996 he completed his coursework as well as nearly a full year at BMW, stemming from two extensions to his internship.
John was then hired by DENSO, a global supplier of automotive components to most car makers. For the next six years John acted as the primary contact and engineering interface to the US subsidiaries of BMW, Mercedes-Benz, Volvo and Jaguar. Acting as the US liaison for offices in Europe, DENSO headquarters in Japan and manufacturing sites around the world; John supported the various products supplied to these automakers.
In 2002 BMW needed a lead engineer to manage local development of an emerging technology, GPS based navigation systems. Having supported the DENSO navigation systems in Jaguar’s S-Type and X-Type and recognizing this as a growing field; John accepted the position and returned to BMW. During the next nine years, he lead the US navigation development efforts, enabling the introduction of groundbreaking functionalities and services.
By 2011, navigation systems had become mainstream and were migrating to smartphones. John sought out his next challenge. BMW was then moving toward another major milestone, with the planned introduction of electric drive systems and the BMWi sub-brand. John was selected for the leading role of integrating the BMWi sub-brand across the entire Aftersales division and to be the primary contact to the global integration team in Munich. Although John left BMW and the project, after it had transitioned to execution mode, BMWi launched smoothly and on schedule.
Seeking a new challenge John decided to pursue teaching, based upon his passion for inspiring young minds about science and engineering. In parallel to taking a professional development course in Project Management, John also obtained his certification to teach Middle School Science. While offered the first teaching position he applied for, Mercedes-Benz made a competing offer at the same time. John accepted the offer from Mercedes-Benz, for a position in their Engineering Services division. He became the lead engineer responsible for steering, suspension wheels and tires (for all Mercedes-Benz and Smart passenger cars) and held that position until Mercedes-Benz relocated this division and position to Jacksonville, Florida. Although unable to relocate, John remained with the organization until the final phase and even trained his successor.
After a career spent recognizing emerging trends and identifying future needs; John founded 5R in 2018. Seeing the radical growth within the electric vehicle market, John realized that North America is not prepared for the approaching wave of used batteries. He founded 5R to address this need.
Some of John’s many professional accomplishments include:
Employee Recognition Awards (DENSO, BMW and Mercedes-Benz)
Participation in Mercedes-Benz summer and winter vehicle testing programs (DENSO)
Managed nine years of periodic BMW digital map releases (multiple platforms), without any service actions required
Collaborated with BMW speech input colleagues to launch first ever “destination entry by voice” functionality
Executed BMW switch (first OEM) to alternative US digital map supplier, Tele-Atlas (now TomTom)
Managed navigation new market testing and releases on behalf of BMW AG for; Mexico, Puerto Rico, Brazil and Argentina
US Project Manager for development and launch of first (RDS/TMC) commercial traffic information service, with ClearChannel as content supplier & broadcaster (BMW)
Formulated BMW market request for Dangerous Environment Warning System (DEWS), now an industry (TISA) standard in Europe.
Wrote, entered and maintained US requirements for BMW navigation systems
Managed “Active E” electric vehicle field trial program (precursor to BMWi)
Project Manager for successful BMWi Aftersales Integration, strategy and planning
Launch Manager for new model introductions (BMW & MINI, Aftersales)
Aristedes (Rusty) M. Rebuquiao
Rusty is Co-founder of 5R and brings 30 years of experience at BMW’s US headquarters. His experiences in field recovery, material handling (including Hazmat) and process optimization makes him perfectly suited to the operational side of this business. Rusty is respected both by his peers for his professional accomplishments and by those he’s led, being seen a fair and supportive leader.
Rusty started his career with BMW’s North American headquarters in 1987. He was initially hired as a contract worker, but shortly after was offered an internal position at the Port Jersey Vehicle Distribution Center (processing imported cars). After demonstrating his capabilities and exceptional work ethic, Rusty was transferred to the Warranty Parts Return Center (WPRC) which recovers and processes replaced components from the entire US dealer network (BMW, MINI, and Rolls-Royce).
Over the next 28 years Rusty steadily rose through the ranks within the BMW organization, entrusted with progressively increasing responsibilities and leadership roles. In 2007 he was promoted to manager. He continued to excel until, in 2014, he was selected to oversee the entire supplier recovery and WPRC operations (responsibilities formerly allocated to two managers).
Some of Rusty’s many professional accomplishments include:
Expanding US testing capabilities, both in-house and at supplier locations, resulting in improvements in diagnostic and repair procedures
Reduced excessive or unnecessary repairs through implementing strategic claim review procedures. This initiative combined with enhanced testing resulted in tremendous cost savings, especially with high dollar claims like engine or transmission replacement.
Realized increases in supplier recovery, through trend analysis of warranty claim data and development of targeted measures
Implemented and managed direct field recovery programs, in support of high priority (domestic and international) investigations
Introduced bulk return shipment process for Takata airbag recall program. This process was subsequently adopted by other automakers and has now become a standard industry practice
Achieved efficiencies (highest processing volumes and lowest error rates) which continue to serve as the international model for all BMW regions (including Asia and Europe)
Lead the way toward a sustainable and more circular economy.